There are many labels, it is a matter of finding the one that best suits your type of structure and your marketing positioning.
The CRTL wanted to provide you with a guide to tourism labels in Occitania. Its aim is to guide you in the steps relevant to your objectives, adapted to your audiences, visitors and residents, in order to engage in the qualification of your tourism offer.
Destination of Excellence
The new Destination of Excellence label aims to strengthen quality across the entire range of tourism offerings: accommodation, catering, places of visit or leisure, tourist information places (tourist offices in particular), transport.
It replaces the “Quality Tourisme” brand since May 2024.